Marketing (MKT)

MKT 341   Marketing   3 Units

This is an introductory course to the basic elements of modern marketing including market research, identifying target customers, developing product offers, branding, pricing, marketing communications, and distribution channels. Prerequisite: BUS 201. Recommended prerequisite: ECO 201 or ECO 202.

MKT 344   The Advertising Agency   3 Units

A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total market mix will be presented in this course. Students will apply research techniques to target audience identification, message development, creative executive, and media planning as they design a complete campaign for a specified client. Prerequisite: MKT 341 or concurrent enrollment.

MKT 353   Professional Selling   3 Units

Through the examination of a wide variety of services this course will look at the marketing implications of the differences between goods and services including the unique characteristics of services marketing, the relationship between the service provider and customer, the management of services, the evaluation of service quality, and techniques for service improvement. Prerequisite: MKT 341.

MKT 355   Services Marketing   3 Units

This course will present a practical approach to understanding and implementing marketing strategies applicable to the business and service sectors, addressing their application to health care, financial, and hospitality industries. Prerequisite: MKT 341.

MKT 363   Computer Graphics   3 Units

This course will use Adobe Photoshop or similar product to develop student skills in the creation and execution of computer graphics for advertising, illustration, or enhancement of business products.

MKT 365   Computer Graphics with Motion   3 Units

This course will use Adobe Premier or similar product to develop student skills in the creation and execution of animated computer graphics for advertising, illustration, or enhancement of business products.

MKT 371   Digital Marketing   3 Units

This course will provide a broad overview of digital media including effective web design, SEO (search engine optimization) strategies, social media tools, mobile marketing, metrics, and analytics with a focus on business strategies and trends while using the appropriate digital tools for maximum effectiveness. Prerequisite: MKT 341.

MKT 442   Marketing Research   3 Units

This course will provide a comprehensive overview of marketing research, providing information for marketing decision making, problem identification, and problem solving research as students develop competence in survey methods and learn to apply analysis techniques including frequency distributions, cross tabulations, and correlation analysis. Prerequisites: General education math requirements and MKT 341.

MKT 445   International Marketing   3 Units

As a study of the marketing concepts and analytical processes used in the development of programs in international markets, this course will include international trade concepts, cultural dynamics, business customs, multinational and developing markets, and the influence of political, legal, and geographic factors on international marketing. Students will prepare marketing reports for products and services in a specific country. Prerequisite: MKT 341.

MKT 475   Marketing Strategy   3 Units

This course is designed to give students the opportunity to utilize the managerial and analytical tools they have acquired as they look at a framework for developing marketing strategies that yield a distinctive competitive advantage based on customer and competitor analysis. Case studies will require a realistic diagnosis of company problems, development of alternative courses of action, and the formulation of specific recommendations. Prerequisites: MKT 371, MKT 442, and MKT 445.

MKT 490A   Internship: Marketing Major   1-2 Units

This course is a practical working experience in marketing where students meet with their internship director before beginning their internship for advice and approval on placement. Regular student reports and written feedback from the sponsoring business are required and must demonstrate the skills acquired during the internship. Prerequisites: Business Major with Junior or Senior standing and MGT 321 and BUS 224. Students must take a minimum cumulative total of two (2) units earned in one (1) unit credit hours. Offered as a Pass/No Pass course.

MKT 490B   Internship: Marketing Elective   1-6 Units

This course is a practical working experience in marketing where students meet with their internship director before beginning their internship for advice and approval on placement. Regular student reports and written feedback from the sponsoring business are required and must demonstrate the skills acquired during the internship. Prerequisites: Business Major with Junior or Senior standing and MGT 321 and BUS 224. Students may take a maximum cumulative total of six (6) units earned in one (1) unit credit hours. Offered as a Pass/No Pass course.