2020-2021 Academic Catalog

Sport Management (SPMT)

SPMT 222   Introduction to Sport Management   3 Units

This course will provide knowledge about the broad field of sport management and the elements of managing people, operations, finance, and the work environment in a variety of sport settings. Insight into strategies for professional preparation and career opportunities will also be discussed. Special topics to be covered in the course include public relations, marketing, legal issues, interviewing, leadership, effective communication, sport ethics, and perspectives on international sports.

SPMT 323   Sport Marketing and Sponsorship   3 Units

This course will study the multidimensional aspects of marketing principles in the sport industry. Topics to be covered will study the multiple facets that need to be considered in sport marketing, such as; marketing mix, branding, licensing agreements, use of social media, event promotion, segmentation, endorsements, and corporate partnerships. These marketing skills will be combined as the student develops a comprehensive marketing campaign. Prerequisite: SPMT 222.

SPMT 326   Sport Operations and Facility Management   3 Units

This course will focus on sport facility and event management. Topics will include new arenas and stadiums, health clubs, collegiate athletic facilities, and city outdoor and indoor recreation centers. This class will cover numerous aspects of facilities that include construction sites, hosting events, facility marketing, naming rights, concession concerns, ADA requirements, heating, AC, green facilities, and economic impact studies. Students will be required to develop their own plans for specific sport facilities and events. Prerequisite: SPMT 222.

SPMT 350   Sport Law   3 Units

This course provides and in-depth study and analysis of legal principles specifically related to sport business. It will include aspects of ethical issues, salary cap, antitrust exemption, labor laws, free agency, sport gambling, athlete/agent representation, collective bargaining, broadcast rights, risk management, areas of negligence, intellectual property rights, discrimination, Title IX, ADA, and collegiate sport laws. A key instruction tool in the class will be recent Sport Law Case Studies.

SPMT 420   Finance and Economics of Sports   3 Units

This course will examine the factors and ramifications of financial issues on sport organizations and events. This will include the analysis of financial statements, financial resource management, short and long term budgeting and forecasting, investment strategies, stadium/arena financing, and grant acquisition. Additional focus will be applied to analyzing and evaluating the impact different sport industries have on local, regional and global economies. Prerequisites: FIN 331 and SPMT 222.

SPMT 430   The Profession of Sport Management   3 Units

This course will provide the students the opportunity to demonstrate the knowledge and skills they have attained throughout the Sport Management Program. There will be an emphasis placed on Christian ethical leadership needed in the sport industry. Activities in the class will provide opportunities for each student to investigate what influence their sport management leadership skills will have on sport organizations at any level. Prerequisite: SPMT 222.

SPMT 475   Sport Management Strategy   3 Units

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, skill sets and knowledge introduced throughout business program core and emphasis courses. Students will create a signature assignment requiring developing strategic courses of action for a business. Business Exam Fee required. Prerequisites: Business Major with Senior Standing and FIN 331 and MGT 321 and MKT 341.

SPMT 490A   Professional Development and Internship Emphasis   1-2 Units

The CUI School of Business and Economics Internship facilitates a student’s transition from academic theory to real‐life business practices and builds professional networks. An internship related to a student’s academic emphasis helps clarify goals, adds value to the CUI academic experience and opens doors to future employment. The course provides practice in the development of a personal brand as well as skills needed in the pursuit of an internship and eventual employment followed by an off‐site internship. Students meet with their internship director before beginning the off‐site internship for advice and placement approval. Periodic student reports and written feedback from the sponsoring business are required and must demonstrate the skill acquired during the internship. Students must take a minimum cumulative total of two (2) units earned in one (1) unit credit hours. Offered as a Pass/No Pass course. Prerequisites: Business Major with Junior or Senior standing and MGT 321 and BUS 224.

SPMT 490B   Professional Development and Internship Elective   1-6 Units

The CUI School of Business and Economics Internship facilitates a student’s transition from academic theory to real‐life business practices and builds professional networks. An internship related to a student’s academic emphasis helps clarify goals, adds value to the CUI academic experience and opens doors to future employment. The course provides practice in the development of a personal brand as well as skills needed in the pursuit of an internship and eventual employment followed by an off‐site internship. Students meet with their internship director before beginning the off‐site internship for advice and placement approval. Periodic student reports and written feedback from the sponsoring business are required and must demonstrate the skill acquired during the internship. This course provides additional experience beyond the two (2) unit program cumulative internship minimum as students may take one (1) additional unit of internship. Offered as a Pass/No Pass course. Prerequisites: Business Major with Junior or Senior standing and MGT 321 and BUS 224.