2022-2023 Academic Catalog

Business Data Analytics (BDA)

BDA 337   Introduction to Business Data Analytics   3 Units

This is an introductory course teaching applied job skills in close connection to the concepts and theories that drive the daily decisions relevant to data analysis and business intelligence. Each module focuses on a primary theme with real world cases where students will start by grappling with business problems and the underlying data to methodically drill down and solve problems from a technical approach. A few of these topics include, applications of statistics, data visualization tools in Excel, linear regression, time‐series, classification algorithms, and bias in data.

BDA 338   Data Wrangling and Decision Making   3 Units

Data wrangling transforms and maps raw data into formats highly useful for analytics and improved decision making. The course is structured to provide students with in‐demand job skills in SQL focusing on real‐world applications from companies such as YouTube and Kickstarter. A combination of online lectures, live discussions with course instructors and classmates refine student capability in applying SQL tools (no coding experience is required) to business situations. Prerequisite: BDA 337.

BDA 436   Data Visualization   3 Units

Data visualization is an interdisciplinary field that deals with the visual representation of information and data through graphs, maps and charts to identify, understand and communicate trends, patterns and sometimes outliers. This course is structured to provide students the tools to design usable dashboards using real‐world datasets from Uber, The New York Times, US Census Bureau and others. A combination of online lectures, live discussions with course instructors and classmates refine student capability in applying Tableau (no coding experience is required) to business situations. Prerequisite: BDA 337.

BDA 437   Fundamentals of Machine Learning   3 Units

This course focuses on developing programming skills relevant to data analysis and machine learning with a focus on real‐world applications. State‐of‐the‐art low‐code solutions are used throughout the course, allowing students to immediately begin running models that focus on understanding conceptual material first before diving deeper into technical details. Students use the Python programming language, along with a complete set of open source tools. The material covers the various phases of exploratory data analysis: importing data, cleaning and transforming data, algorithmic thinking, grouping and aggregation, visualization, prediction and communication of results. Prerequisite: BDA 337 and BUS 261.

BDA 475   Business Data Analytics Thesis   3 Units

This class serves as the capstone course for a business degree and related Program Learning Outcomes (PLOs) requiring a compilation and demonstration of mastery of the tools, skill sets and knowledge introduced throughout business program core and emphasis courses. Students will create a signature assignment requiring developing strategic courses of action for a business. Business Exam Fee required. Prerequisites: Business Major with Senior Standing and FIN 331 and MGT 321 and MKT 341.

BDA 490A   Professional Development and Internship Emphasis   1-2 Units

The CUI School of Business and Economics Internship facilitates a student's transition from academic theory to real-life business practices and builds professional networks. An internship related to a student's academic emphasis helps clarify goals, adds value to the CUI academic experience and opens doors to future employment. The course provides practice in the development of a personal brand as well as skills needed in the pursuit of an internship and eventual employment followed by an off-site internship. Students meet with their internship director before beginning the off-site internship for advice and placement approval. Periodic student reports and written feedback from the sponsoring business are required and must demonstrate the skill acquired during the internship. Students must take a minimum cumulative total of two (2) units earned in one (1) unit credit hours. Offered as a Pass/No Pass course. Prerequisites: Business Major with Junior or Senior standing and MGT 321 and BUS 224.

BDA 490B   Professional Development and Internship Elective   1-6 Units

The CUI School of Business and Economics Internship facilitates a student’s transition from academic theory to real-life business practices and builds professional networks. An internship related to a student's academic emphasis helps clarify goals, adds value to the CUI academic experience and opens doors to future employment. The course provides practice in the development of a personal brand as well as skills needed in the pursuit of an internship and eventual employment followed by an off-site internship. Students meet with their internship director before beginning the off-site internship for advice and placement approval. Periodic student reports and written feedback from the sponsoring business are required and must demonstrate the skill acquired during the internship. This course provides additional experience beyond the two (2) unit program cumulative internship minimum as students may take one (1) additional unit of internship. Offered as a Pass/No Pass course. Prerequisites: Business Major with Junior or Senior standing and MGT 321 and BUS 224.